Independent reference operations for high-intent verticals.
Kovalik Digital builds publishing properties in categories where existing sources are either anonymous aggregators or sales funnels in disguise. Methodology-transparent. Expert-authored. Designed to be cited, not converted from.
See the portfolioPortfolio
Three properties currently operate under Kovalik Digital.
NailThePrice nailtheprice.com
NailThePrice publishes home improvement cost estimates across 90 project categories in 289 U.S. cities. The site spans 26,109 pages, each derived from BLS labor data, Census cost-of-living indices, NOAA climate data, and municipal permit schedules. It exists because the standard answer to "how much does this cost in my city" is a lead-generation form, not a cost estimate.
TradePrepped tradeprepped.com
TradePrepped covers trade licensing requirements across 79 trades in all 50 states plus DC: 4,160 jurisdiction-specific pages aggregating state licensing board databases, exam specifications, fee schedules, and reciprocity rules. Built for tradespeople navigating licensing themselves, not the schools and exam-prep vendors that currently dominate the search results.
PromoNight getpromonight.com
PromoNight tracks promotional events at professional sports games: giveaways, theme nights, food deals, and kids events across 167 teams in MLB, NBA, NFL, NHL, MLS, and WNBA. 2,650+ promos updated daily from official team sources, ticketing platforms, and press releases. Web access is free; the iOS and Android app adds push notifications via PromoNight Pro subscription.
Leadership
Matt Kovalik, Founder
Matt Kovalik is the founder of Kovalik Digital. He is a licensed Minnesota electrician (MN Journeyworker License #AJ703617, verifiable through the Minnesota Department of Labor and Industry licensing database), ATU Local 1005, currently employed by Metro Transit.
On the trades properties (NailThePrice, TradePrepped), the credential is the editorial anchor. On PromoNight, the role is operator and editorial director. The reference-operation approach is the constant.
Methodology
Disclosed sources. Named editorial responsibility. Bounded scope.
Every Kovalik Digital property publishes with disclosed data sources, dated updates, and named editorial responsibility. Cost models on NailThePrice derive from BLS labor data, Census cost-of-living indices, NOAA climate data, and municipal permit schedules. Licensing pages on TradePrepped pull from state licensing board databases and exam specifications. PromoNight aggregates from official team sources, ticketing platforms, and press releases, updated daily through the season.
No anonymous content. No black-box recommendations. No content marketing dressed as reference material.